FitFlops

by: AndreaDow
Total views: 1001
Word Count: 335

Thursday, November 1st

Well, summer is definitely long gone with the calendar officially striking November today, but I saw these new sandals and had to write a quick report on them. They are called FitFlops....which reminds me of hightops which dates me to at least the 80's, but I digress.

The shoe technology was developed by Darren James and Dr David Cook at LSBU (a University in the UK). Apparently the shoe is designed to stimulate more of your muscles when you walk. The main muscles that are activated include the gluteals, hamstrings and quadriceps. The shoe makers claim that the you will end up with toned legs because the muscles used during walking are activated longer than they would be if you walked barefoot or in regular shoes. According to FitFlop company, shoe wearers can also expect a decrease in lower back pain and joint stiffness.

I love this quote from the website: "One woman reported feeling like she'd had a 'bum-blasting' workout after a half an hour of FitFlop-shod walking." Wow, who does not want a "bum-blasting" workout while running errands on Saturday by tossing on these shoes!? Celebs like Carly Simon and Jennifer Klein have been seen sporting the shoes and they were featured in the Australian Vogue as the "must-have" sandal of the season. The website advertises various Fit Facts and I thought #3 was quite interesting: "The FitFlop microwobbleboard^TM midsole is constructed out of non-absorbent EVA material, and built to last through over a million ‘flexes’. So they should be good for at least four-six months of intensive wear and tear, and should never have to be discarded because of odor buildup."

The shoe comes in various colors and sizes and you can check out the options on their website. I doubt the sandals can hurt and they may help. If you have a winter beach vacation planned for the next couple of months, toss in your FitFlops and email me if you think your legs and bum are more toned!

Rating: Not yet rated